Picnic Illustration System 

2022


Picnic, one of Europe’s leading online supermarkets, asked BUCK to revitalize their brand and identity. I had the chance to contribute to the character design and bring the foodie friends and electric van to life. Working in a small team, we cooked up a whole database of characters and various other illustrated items.

MY ROLE ︎︎︎ CHARACTER DESIGN






CREDITS

ECD: Vincent Lammers

Executive Producer: Chance Woodward

Creative Director: Ward Graumans

Producer: Katie Liston

Art Director: Estefan Richter, Simon Buijs

Design: Anna Moessnang, Mijke Coebergh


© Anna Mößnang 2024
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